Search engine optimization (SEO) Marketing Company

Search engine optimization (SEO) Marketing Company

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.

The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

7 Surefire Ways To Increase Your Web Traffic

Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company's internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.

If you already have a site and you want think that you're not getting the traffic that you're supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday. Timing is essential, that's an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.

1. Invest in good advertising with search engines
   Google's Adwords and Yahoo's Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic. You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo's advertising.
   
   
2. Exchange or Trade Links with other sites
   With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.
   
   
3. Use Viral Marketing
   Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company's name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.
   
   
4. Search and use proper keywords or keyword phrases for your sites content
   Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.
   
   
5. Write Articles that can lead traffic to your site
   Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link. Submit Article Now!
   
   
6. Join forums and form online communities
   Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.
   
   
7. Lastly, Offer newsletters
   If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.

6 DONT'S to Avoid Getting Banned in SERPs by Google

Is Your Website Banned by Google?

Lets take an hypothetical situation. Say You have a Website that ranks top on Google, brings lots of traffic, and boosts your business. You start to feel that the time, money, and effort you spent on optimizing your site bring in the expected results. You go to bed as a successful man with a successful Website. But the next day, you wake up to find out that your Website is nowhere to be found on Google!. Your site is not listed for any of the top keywords, "link:www.yourdomain.com" and "site:www.yourdomain.com" do not return any results. Google has banned your Website! The traffic to your site diminishes and your online business crumbles. Why did Google ban your Website? The following may be one of the reasons that attracted a ban by Google.

1. Duplicate Content
   If you have the same content in multiple pages on your Website or external sites, Google punishes your site usually by lowering its rank or sometimes by banning it.
   
   If you feel some Website is copying your content (you can find such pages by searching for key phrases for which your site gets listed), you can issue a warning to that site's webmaster or visit www.google.com/dmca.html and notify them that someone is infringing on your site's copyright.
   
   
2. Cloaking and Redirects
   Cloaking is an unethical practice of creating different Web pages for search engines and visitors. That is, webmasters create meaningless web pages that are stuffed with highly searched keywords. When the visitors click the link, the site redirects them to a well-written meaningful page but search engine spiders see the meaningless page loaded with keywords and links, that has been designed to impress them. Most engines today repeatedly speak out against cloaking. Nevertheless, the practice continues to thrive, because the engines have traditionally done a poor job of finding and penalizing sites employing this technique. Just because search engines are less effective in detecting cloaking, it doesn't mean you will never be detected. Avoid cloaking and redirects to protect your site from a ban by search engines.
   
   
3. Hidden Texts and Hidden Links
   Hidden texts and hidden links are textual content and hyper links that the readers cannot see, but will be seen by search engines. In other words, these are generally links or texts that have the same color as the background color of the Web page. This is a trick whereby webmasters stuff the Web page with invisible keywords and hyper links to improve the page rank. Search Engines, these days, are getting better at identifying hidden texts and links and consider them as Spam, eventually banning those sites which use this trick.
   
   
4. Keyword Spamming
   Keyword Spamming is a practice of providing too many keywords in the META tags and body text. The general techniques today for keyword Spamming are repeating the same word(s) and adding many unrelated keywords in the Meta tags. If the spider detects it, well, you are asking for trouble.
   
   
5. Linking to Bad Neighborhoods
   Reciprocal links are great for improving your rankings. However, be careful and avoid joining "link farm" services designed to artificially inflate your link popularity.
   
   
   • Do not sell or buy links to artificially increase ranking.
   • Do not link to any Web page that uses Spam techniques to increase ranking.
   • Do not join link exchanges that are designed to improve ranking.
   • Do not link to a site that has been banned by Google.
     
     
6. Machine-Generated Web Sites
   There are sites that generate hundreds of Web pages that are basically the same page repeated hundreds of times, but with a few unique lines of text and unique title. Generally, search engines are very effective at spotting this; and in addition, all it takes for such a site being banned is a competitor or a site user reporting your site to the search engine.
   
   
7. Conclusion
   Many search engines, including Google, consider the above-listed techniques illegal. If you are caught indulging in any one of them, you run the risk of attracting one of the following penalization:
   
   • The page is red-flagged for closer inspection by a human reviewer.
   • The page's ranking is considerably reduced.
   • The offending page is dropped from the engine.
   • The entire site is banned from the engine.